AdTag Supports Motorsports
The K1 Grand Finale, was held at the newly built F1 Pit Building at Marina Bay, and is an official National Day 2008 Celebrative Event.
On 26 and 27 July 2008, the F1 Pit Building was transformed into a huge carnival area. While the focus was on Motorsports, the carnival was packed with fun activities for motorsports enthusiasts and the public alike, making it the perfect weekend outing destination.
There was something for everyone! There were Drifting and Stunt Driving demos by the best international drivers in the business, Drifting Clinics for the public conducted on-site by professionals, Go-Karting on the F1 track, Supercar, dress-up car, classic car and Formula car displays, and Pit Crew Challenges. On top of that, there was the Tamiya Remote Control Challenge, stage performances, and even kiddy rides!
AdTag was invited to be part of the fun and games. Leading up to the event, all K1 advertisements in The New Paper and The Straits Times was an instant chance to win CASH and FREE or Discounted Go-Kart rides! At the event, each program sheet at the Grand Finale bore the AdTag as well. AdTaggers who tagged it stood to win instant prizes like passes to "Swim with Sharks", "Swim with Dolphins", and the "Zoological Gardens", courtesy of Singapore Tourism Board.
The event attracted more than 30,000 people over the 2 days!